When discussing about virtual currency, people mainly attribute gamers engaged in online gaming to buy online cash. What people mainly dismiss is the fact that not only online gamers buy virtual money but so do console and handheld gamers. As the market for games expands across a multitude of gaming platforms, the rise of casual and roleplaying games prompts developers to include a gold shop within the game. The idea is to encourage players to purchase gold in order to quickly advance through the game at a ‘breakneck’ pace. The concept seems flawless however, what drives them to actually purchase these items will be the focus of this article. source here
Gamers have one goal: to finish the game in the fastest time possible. This relates to causal, RPG, mmo and a variety of other genres lumped in the videogame category. Within mostly every game there is a form of currency which the player makes by completing levels, collecting coins/items or are rewarded as from non-playable characters. However, for some gamers due to impatience, they want to speed through the game as quickly as possible to reach the end-game. Take a look at mmo games; these types of games reward players with money after a quest is achieved or when a monster is slain. Due to the amount of time it takes for a player to accumulate a substantial amount of money, some players chose not to ‘grind’ for gold but instead, they can directly purchase directly from gold shops.
Gold shops are shops which sell virtual money for particular online games. These types of shops range from hit title games to free-to-play titles on the market. The idea here is for players to go to these shops which have gold in-stock. After selecting a bundle, players proceed to checkout and is guaranteed to receive their purchase within 24 hours. By buying online gold, players can buy equipment, weapons, items, armory and even pay for crafting costs. This drastically reduces the time players need to ‘grind’ for gold and quickly boosts them through the game.
In handheld games, virtual currency are purchased to buy power-ups or boosts. These boosts can relate to roleplaying games where the character needs to boost their attack by 150% for example. Yet these boosts can only be purchased in the in-game store. Dedicated players see this as an opportunity to buy the boost. The urge to complete the game is one of the reasons driving players to purchase virtual items. Also, another reason urging players to invest in virtual items is to establish a definite ranking in the leaderboards and amongst friends. By obtaining the highest score, players receive an ego boost, demonstrating their talent and superiority.